A Four-step Complex Research For Brand
Next You can find a four-step complex research for developing and improving a brand.
I. Developing a Strategy, answers to next questions:
What is the best market sector, where can be found “gaps”?
Who are the potential clients?
How they choose between products/suppliers?
How purchasing process looks like?
II. Product Development, answers to next questions:
What characteristics should the product have?
How should the product look like: shape, packaging, name, slogan, price etc?
Does consumer understands the benefits of the product, is USP easy to understand?
How should the advertising look like, what is the best story for advertising product, etc?
First there will be created many conceptions, from which there will be chosen 1 or 2.
III. Promotion Campaign, answers to next questions:
How should look like the optimal media plan for advertising the product?
What other promotion techniques should be used?
IV. Tracking the Brand, answers to next questions:
What is brand’s awareness?
Who and how much the brand are used?
Why consumers use our/competitors brand?
Why (if) some of consumers are unsatisfied?
What is the image of our/competitors brands?
How should the product be changed to find new target groups, new fields of use, and how this will affect to existent groups?
If and how the price and packaging of the product should be changed?
For more detailed information, please contact us: infosaar@saarpoll.ee or phone +372 6 311 302. Thank You!
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